House of Ale is an artisan jewellery brand where art, craftsmanship, sustainability, and personal expression converge to create meaningful and unique hand made pieces.

Born in Madrid, matured in Amsterdam and developed quietly in my attic atelier for years, next to taking care of my young children.

Now, the time has come to manifest these concepts into a new line of unique and meaningful objects.

They are custom creations sourced from both raw and repurposed materials. I prefer to work with naturally abundant elements that allow me to experiment with shapes and forms.  Think wood, alabaster, amber, rocks and fossils instead of the more traditional gem stones.

With craftsmanship, attention and vision these common materials are finally given the nobility that they deserve.

The use of matte non-brilliant metals is another fundamental part of the brand. It shows a clear connection with sculpturing, an infinite source of inspiration in my work.

Utmost care is taken as to the  ethical sourcing of the materials, both environmentally and humanely.

Every single jewellery item comes with its own custom made case, like a bespoke suit meant to withstand the rigours of time and place.

I’d like you to consider my jewellery as conceptual objects, an extension of your thoughts, alive and vibrant.

Enjoy your visit and thank you for your time,

Alejandra.